Gold rules the roost with 10-20% rise in overall sales on Akshay Tritiya

Even M. V. Waghadkar Sons Jewellers had good business this year vis-à-vis 2014. Aniket Waghadkar, Sales Incharge, M. V. Waghadkar Sons Jewellers said, “Overall, there was 30 per cent increase in sales this year at our stores. We sold more gold jewellery as there was growth of 20-25 per cent in sales. Also, we had good demand for 2-3 carats solitaires.”

On jewellery demand, Rajeev Sheth, CMD, Tara Jewels said, “Akshay Tritiya is an auspicious occasion and people often buy jewellery to mark the occasion. This year we have observed a demand of traditional bangles and necklace sets in gold jewellery and lightweight daily wear pieces in diamond jewellery. The ticket size has definitely increased this year in comparison to the last year.”

Sachi Singh,Executive Director, Motiwala Sons and Owner of Brand Kawachi was happy as sales were high at their stores. She said “Actual sale on Akshay Tirtiya was quiet good, lot of people bought gold coins, temple jewellery was highly appreciated and temple jewellery was really invested by the youngsters who did not want to invest in coins. Overall, we had good sales.”

On the regional level, South India always leads with maximum contribution in overall sales. This year, too, jewellers from South India had brisk business. Ramesh Kalyanaraman, Executive Director, Marketing Operations, Kalyan Jewellers said, “Kalyan Jewellers has registered 30 per cent growth in gold jewellery sales during this Akshay Tritiya compared with last year as there is a positive consumer sentiment due to stable gold prices hovering around the Rs. 27,000 mark for 10 gms, supported by global fundamentals. Gold prices have declined by nearly 10 per cent from a year earlier. We have seen robust increase in all our categories including chains, bangles and rings. We have also seen good advance bookings for bridal jewellery.”

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