Herschel Hiat Joins TW Steel


TW Steel, the Netherlands-based watch and lifestyle brand, has named Herschel Hiat its executive vice president for North America.

Hiat was previously the senior vice president of sales for M.Z. Berger Co., and prior to that was the executive vice president of national accounts for Bulova. 

“I’d officially like to welcome Herschel to TW Steel USA Inc.,” said CEO and cofounder Jordy Cobelens. “We’re delighted to have him as part of our team and heading up our American operations. He brings a wealth of knowledge to our brand, and I’m excited to see his leadership grow TW Steel across the United States.” 

The brand has also hired Chuck Goedtke, formerly of Bulova, and Marie Rice, a luxury sales veteran based in Los Angeles, to the North American sales team. 

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