Join the Moissy Community

Comments472ea 250x250xCC JCK NativeAd 06.15 v2.png.pagespeed.ic.minlpzPdki Join the Moissy Community

Lest you think there isn’t a robust fan base for the diamond alternative moissanite, think again. In response to marketplaces like Etsy and wedding blogs dotting the country that sing moissanite’s praises, Charles Colvard has created its own online community to address all things moissanite. Moissy.com gives customers a place to share their enthusiasm for the affordable stones and read brides’ stories about why it made sense for them to choose the gems for their engagement rings. “Do I have to buy a diamond engagement ring?” is a question that’s debated by jewelry designers and customers alike. Moissy.com also answers the most common questions among customers: What is moissanite, anyway? And why is it eco-friendly? On Moissy.com, customers also see why Etsy jewelry artists are among the stones’ most passionate advocates. Designers speak highly about the stones’ brilliance, which actually exceeds that of a diamond; they say they like working with one of the world’s hardest substances, and welcome its conflict-free status for socially conscious millennial customers. Best of all, there’s plenty of the fun stuff—customers can go to Moissy.com to share jewelry design ideas and see beautiful moissanite jewelry. They can then click to buy and relish the price. —Kristin Young


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