The favorable consumer demand towards light weight jewellery is encouraging the one-gram jewellery makers in Kerala, as per reports. These one-gram jewellery pieces are light weighted and resemble other gold jewellery at a cost that is much lower. The jewelers from Kerala craft the pieces by giving the copper or silver alloys a layering of 24-carat gold, as per reports. The jewelers are looking at expanding across India and in international markets including the middle-east or Gulf region.

Jewellers in this sector of manufacturing experience 10 to 20 percent annual sales growth owing to the fact that the jewellery resembles other gold jewellery but at a significantly lower cost. The wearability of the jewellery is seen for office, parties and daily wear, as per reports.