Kalyan Jewellers’ new television commercial highlights the ‘trust’ factor

bdc94 sizedownsmall Kalyan Jewellers’ new television commercial highlights the ‘trust’ factorbdc94 sizeupsmall Kalyan Jewellers’ new television commercial highlights the ‘trust’ factor
 Kalyan Jewellers’ new television commercial highlights the ‘trust’ factorKalyan Jewellers has roped in two superstars of Indian cinema, Amitabh Bachchan and South star Nagarjuna to feature in its new television commercial, reports say. The commercial storyline is based on the interaction between a school headmaster played by Amitabh Bachchan and his former student played by Nagarjuna. It intends to speak of the brand value beyond its products and thus highlights aspects of trust and integrity through the interaction between the two individuals. The advertisement does not feature any jewellery by the company.

The story goes as such, that the teacher visits the home of his past student to request for fund contribution towards re-building the school structure, reports add. The teacher is unable to bring up the topic of the funds and leaves the home only to find at the school that the student has arrived before him the next day and has begun rebuilding the school, reports add.



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