Varuna D Jani launches bridal collection

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 Varuna D Jani launches bridal collectionA new bridal jewellery collection was launched by Varuna D Jani, in which the jewellery designer has compiled a blend of Indian and international sensibilities. The collection entitled – VOWS THAT BIND is an extension of her VOW (Very Own Wish) collection.

The designer also announced the VOW initiative which has been conceptualised to empower women and to bring about a paradigm shift in the way jewellery is made and viewed.

Speaking about the collection, Varuna said, “Every bride when she is married moves towards a new life and makes everlasting vows that bind her to her husband and to new relationships. This collection encourages women to commit to the VOWS THAT BIND with confidence, flexibility and versatility all the while continuing to be the beautiful person she has always been.”

The collection was unveiled at the Varun D Jani show during the India International Jewellery Week in Mumbai. A showcasing of VOW’s THAT BIND brought to life the possibility of beautiful crafted bridal jewellery being multi-functional and whose design can be adapted and altered to create several different looks for the wearer for multiple occasions. Varuna D Jani’s expertise and superior craftsmanship came forth in these immaculate collections of enduringly stylish masterpieces.

Post the fashion show Varuna also introduced her VOW initiative as a tribute to her parents. The VOW mission is drawn from the five spiritual purposes of – Awakening the talent inherent in an individual; Discovering this talent and harnessing it; Experiencing the transfer of knowledge and skills and making them a part of an enriching and knowledgeable experience; Internalizing -assimilating the knowledge and skills and internally channelizing it to achieve their potential and lastly Becoming successful women of tomorrow.

The designer added, “With the Vow initiative I hope to nurture other women’s dreams and until they become a reality.” As a part of this initiative, Varuna has already mentored Leena of SevaSadan NGO. To further empower the talented passionate and creative designer community and to spread her passion of adornment Varuna has sponsored Gunjan Suri’s book Sieve by Design that will help any new designer make a mark in the world of design. A part of the proceeds from the sales of this book will also go towards forwarding the work of the initiative.



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