Brink’s and DIAMDAX announced a strategic joint venture to provide an international electronic trading exchange that is set to turn the tables of the convention professional diamond trading as per the company. The DIAMDAX / Brink’s exchange – diamdax.com will be officially launched at the Hong Kong Jewellery and Gem Fair.

Amit Zukerman, President of Brink’s Global Services, said, “By integrating our global footprint, brand strength and service excellence with DIAMDAX’s unique trading exchange we believe we have created an unmatched market-leading service which will support the industry’s ability to trade freely and transparently across the globe.”

The initiative is a coming together of Brink’s 155 years of expertise in security and global transport with DIAMDAX’s robust, innovative technology. The exchange will provide traders with a fast, efficient, secure and anonymous method of buying and selling certified, polished diamonds around the world at anytime.

DIAMDAX Managing Partner, Immanuel Van Poppel, stated, “Our goal was always to provide the diamond market with the latest in innovative technology and search functionality to enable a faster, safer and more efficient way of trading stones anonymously across the globe. We are extremely excited to be partnering with a brand as strong as Brink’s. This joint venture will take DIAMDAX to the next level of growth.”

Brink’s is a global leader in security-related services for the diamond and jewelry industry, banks, retailers and a variety of other commercial and governmental customers. DIAMDAX is the first independent and anonymous online exchange for certified polished diamonds.