Malabar Gold Diamonds launched a campaign that allows consumers to exchange their old jewellery and upgrade their diamond jewellery for IGI-certified new jewellery, reports say. The jewellery cites this as a one-of-a-kind offer. It would conclude on October 10, running for a span of 18 days.

Other advantages tied to the campaign are that purchases made thorough debit and credit cards don’t attract any additional charges.

Besides this, the jeweller is also planning expansion of its retail footprint, having recently opened a new outlet in Lulu Hypermarket, Sohar, Oman, its 135th store worldwide and 8th in Oman. It intends to open 22 outlets across the globe including in India and Middle East and Far East.