PDE roadshow travels to Mexico City soon

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 PDE roadshow travels to Mexico City soonThe Panama Diamond Exchange’s (PDE) travelling roadshow is going to head for Mexico City from October 4-6, with a delegation of Panama Diamond Exchange members led by Judy Meana, PDE Vice President, together with Lilibeth del Castillo, PDE Office Manager.

This is the seventh PDE roadshow to visit a Latin American jewelry consumer market over five months, with previous delegations travelling to Lima, Peru; Bogotá, Colombia; Guayaquil, Ecuador; Santiago, Chile; São Paulo, Brazil; and Santo Domingo in the Dominican Republic. It mirrors the objective of previous roadshows, which is to interact with key members of the local jewelry trade.

The visits are part of the World Jewelry Hub’s two- pronged outreach program in Latin America, which includes periodic diamond and jewelry weeks bringing buyers to the World Jewelry Hub in Panama City, as well roadshows taking PDE members directly into the region’s most important jewelry markets.

A highlight of the visit will be a B2B networking event on October 5 at the Hyatt Regency Mexico City. Featuring a presentation about the World Jewelry Hub and its development program, the event will provide the opportunity for delegation members and key Mexican jewellers to meet and schedule one-on-one meetings.

With a population of almost 125 million, Latin America’s second most populous country also boasts the region’s second highest per‐capita income, and a middleclass that today numbers between 40 million and 60 million individuals. Luxury product sales stood at $14 billion in 2014, enabling the country to take the lead for the first time among the largest markets for luxury goods in Latin America.



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