ShopperTrak: Black Friday predicted to be busiest day in 2015 holiday season

 ShopperTrak: Black Friday predicted to be busiest day in 2015 holiday seasonShopperTrak, the leading global provider of consumer behaviour insights and location-based analytics released its rankings of the top 10 sales and the top 10 busiest days of the 2015 holiday season , and Black Friday is anticipated to take the top spot in both categories.

Despite coming in second (behind Super Saturday) for sales in 2014, Black Friday is predicted to be on the first spot this year which the research says is due to a price-conscious shopper motivated by sales, coupled with the growing tendency toward earlier shopping. In addition, an early Hanukkah, which begins 10 days sooner this year than in 2014, will generate November sales at the expense of December.

“This year, there are a number of retailers that are choosing to remain closed on Thanksgiving, and we expect that to compliment current trends and return Black Friday to the top spot for both sales and shopper visits,” said Kevin Kearns, ShopperTrak Chief revenue Officer.

“While our rankings illustrate the most impactful days of the holiday season, it’s important that retailers don’t lose sight of the other days,” added Kearns. “As we saw in 2014, a significant portion of sales are generated throughout the entire holiday season, and it’s vital that retailers optimize their operations and marketing in order to make the most of each and every day.”

Following an increase in sales during the 2015 back-to-school season, ShopperTrak estimates a 2.4 percent increase for the 2015 holiday season.

The ranking states that: the Greatest Number of Shopper Visits would be on: Black Friday, followed by Super Saturday, Day after Christmas, Second Saturday before Christmas, Saturday after Thanksgiving, Sunday before Christmas, Saturday after Cyber Monday/First Saturday in December, Monday before Christmas, Second Sunday before Christmas, Sunday after Black Friday.

The rankings note that the Greatest Number of Sales Dollars would be on: Black Friday, followed by Super Saturday, Second Saturday Before Christmas, Saturday after Thanksgiving, Saturday after Cyber Monday/First Saturday in December, Sunday before Christmas, Second Sunday before Christmas, Monday before Christmas, Saturday before Thanksgiving and Day after Christmas.

Comments are closed.