Tanishq, the jewellery retail brand from the Tata Group, launched a Diwali festive spirit centric advertisement, for its Divyam collection, reports say. The commercial features the Padukone family Deepika, Prakash and Ujjala of which Deepika is a leading Bollywood actress.

The company notes that as Diwali is the time when we rewind and look ahead, celebrate traditions and goodwill and good times with loved ones, yet some things never change. One looks ahead to the togetherness and new ways to celebrate traditions. The creative idea behind the commercial is to express that rituals of festivals are the real happiness generators in the entire gamut of celebrations and their presence is required for one to actually feel and soak in the festive spirit. Also, the ad conveys that as time passes, rituals need not be reinvented to the times. The beauty lies in this very routine of traditions. The thought is enacted by the actress waking up to the usual routine of how celebrations unfold around her and the same place her father keeps a gift for her for years, reports add.