The 21st Dubai Shopping Festival 2016 promotions will be highlighted with the gold and diamond promotions, awaiting lucky draw winners over the days of the festival, as per reports. The organisers of the festival with Dubai Gold and Jewllery Group (DGIG) will have a total of 56 kilograms in gold (current market price being Dh7 million), to be given away to a total of 100 winners over the 32 days.

The daily first winner will receive one kilo, the second will get 500 grams and 250 grams would go to the third winner each day, based on raffle of coupons given to customers upon them buying every Dh500 worth of gold and diamonds. Those buying gold jewellery will receive one coupon, and the buyers of diamond or pearl jewellery will get two raffle coupons, as per reports.

Over the past twenty years of DSF, over 843 kg of gold has been given. The promotion this year is expected to yield high consumer interest. The festival is slated from 1st January to 1st February 2016.