The Israel Diamond Institute (IDI) received a good response for its 2015 Cyber Monday Campaign, the second attempt by the ISI to promote diamond and diamond jewellery by Israeli diamond companies on Cyber Monday, reports say. Receiving maximum visitor traffic from the United States, there was also interest shown by visitors from European and Asian countries, reports add.

As per the research data, there was a shopping preference for solitaire diamond rings, while yellow and pink diamond jewelry too drew attention.

The initiative this year garnered more than double the consumer interest than the previous year and as such concluded with success in terms of its statistics and participating companies’ viewpoint. IDI had been promoting this campaign through its social media. Participants received much consumer interest from those who learnt of them through the IDI campaign. The one-day when consumers indulged in the maximum number of website visits was a day previous to Cyber Monday, indicating a pre-planning for purchases, as per reports.