The Knot 2015: Engagement ring spend on the rise

6d05e sizedownsmall The Knot 2015: Engagement ring spend on the rise6c885 sizeupsmall The Knot 2015: Engagement ring spend on the rise
 The Knot 2015: Engagement ring spend on the rise

One of the top ten trends  spotted in the Knot 2015 Jewellery Engagement Study is the increased spend on the ring currently an average of US$ 5,978, up from US$ 5,403 in 2013 and US$ 5,095 in 2011. 

Another trend in the study is said to be Greater conscious decision making by the women and conveying what they want to their partners: 67 per cent  of brides began researching rings before getting engaged, using their mobile devices to browse ring styles. 

The next trend says more time spent on the purchase: men took an average of 4.8 months to research and 3.6 months to find the perfect engagement ring; they also visited around five retailers and looked at an average of 25 rings before purchasing “the one”. 

 Another top trend proposing in public places: 45 per cent of grooms proposed in a public place, up from 34 per cent in 2011. 

Tradition at the heart of the proposal: About 77 per cent  of the men asked for the father’s or parents’ permission before popping the question;   85 per cent proposed on bended knee; and  89 per cent even said the words, “will you marry me?” and 88 per cent proposed with the engagement ring in hand. 

 Capturing the moment and spreading the news a priority: 41 per cent   had a photographer or videographer capture the proposal as it happened. 

 While diamonds prevail, precious stones use on the rise:  63 per cent received a clear diamond centre stone with side stones and/or accents; 21 per cent received a clear diamond solitaire; 8 per cent received a non-diamond precious stone engagement ring, up from 6 per cent  in 2013. 

Quality Over Quantity:  85 per cent men would rather buy a smaller, better quality diamond than a larger stone of lesser quality, and 57 per cent  of brides agree;  33 per cent  of the brides say they  prefer a different shaped stone than the traditional  round shape. 

Preference for Customisation:  45 per cent of men are choosing to add personal elements to the engagement ring; 86 per cent of brides received a new ring, 11 per cent  an heirloom and 3 per cent  a vintage piece. 

Wedding Band Spend Increases:  a comfortable fit is the top priority for grooms when choosing a wedding band, while showing off a band with diamonds is essential (46%) for brides. She prefers a white gold wedding band above all.



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