Leading watch and jewellery company Titan is plans to extend its Tanishq brand with a new product segment of Saris, as per reports. This initiative would offer premium ethnic wear and accessories, reports add. Tanishq is the company’s jewellery brand.

The company has been targeting its growth to be driven by retail, and in this is looking at wedding trousseau, as per reports. Currently, this segment is not very organised with a few players in the organised retail sector for saris.