Blue Nile set to open its fourth Webroom

38c5b sizedownsmall Blue Nile set to open its fourth Webroom38c5b sizeupsmall Blue Nile set to open its fourth Webroom
 Blue Nile set to open its fourth WebroomLeading online diamond and jewelry retailer Blue Nile is set to open its fourth Webroom at the Washington Square Mall in Portland, Oregon, this summer. The initiative is part of the company’s plans for physical locations thereby uniting Internet sales with a brick-and-mortar presence.

Blue Nile is pioneering the online/offline hybrid retail model with one store in operation at Roosevelt Field Mall in Garden City, New York, and two more Webrooms opening on the East Coast by early summer. The Webrooms re-imagine the way consumers hunt for the best quality, selection, and value. They are small-footprint instillations in high-traffic malls where shoppers can see products in person and purchase them on in-store tablets or at a later time from their PC, phone, or personal tablet.

The differences between a Webroom and a traditional jewelry store are the low overhead, the non-commissioned consultants, and the ability to enjoy great quality and huge selection while maintaining the advantages of online prices.

Blue Nile Chief Merchandising Officer Julie Yoakum said, “Washington Square is a bustling mall and we are going to bring a whole new way of shopping to the people who are there to buy jewelry. We’ll give them what other jewelers can’t – more options, better prices, and a personalized experience on their terms.”



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