The Antwerp Diamond Trade Fair will unfold with its 8th edition next year, with a new name – BrilliAnt®, reports say. The event is slated from 29 to 31 January 2017.

The change will not only be restricted to the name but will also reflect in a new look and business model, as per reports. In the new look would be new booths, a virtual fair open 12 months a year wherein exhibitors can promote their brand through e-showcases online. The new business model aims to enable better performance and a wider international reach, as per reports.

The Antwerp Diamond Trade Fair is organised by The Antwerp Diamond Bourse, The Antwerp Diamond Club, The Antwerp Diamond Kring and AWDC. The show will; open in January at the heart of the diamond district, reports add.