Leading jewellery house Hazoorilal by Sandeep Narang, renowned for diamonds, gold, polki and kundanjewellery, and one of the early pioneers of colored diamonds, announced signing Bollywood star Esha Gupta as its new brand ambassador.

Talking about the association, Sandeep Narang, Managing Director and Chief Designer of ‘Hazoorilal by Sandeep Narang’said, “The new campaign has Esha Gupta as our brand ambassador. Her amazing beauty, style, sparkle, poise, grace and sincerity encapsulates everything that we showcase through our collections and our tagline depicts – Every piece a master piece”.

Bollywood actress, Esha Gupta said, “It has been an absolute pleasure and I’m really excited to be the face of ‘Hazoorilal by Sandeep Narang’.”

Cherishing the importance of heritage, style and innovation and upholding a lineage of over 65 glorious years Hazoorilal is synonymous with couture, traditional and contemporary jewellery and has earned admiration for crafting masterpieces of rare beauty and timeless elegance.

It was also among the first jewellery houses to introduce certified diamonds to their clientele. Today Hazoorilal by Sandeep Narang is also the only brand in India to present the Lily Cut and Orchidea Cut diamond which are truly one of their kind pieces. ‘Hazoorilal by Sandeep Narang’ designs have been seen on the international red carpet at both the Oscars and the BAFTAs. Oscar winner Kate Winslet, Gossip Girl’s Kelly Rutherford and Actor Regina King are some of the international celebrities who have graced the red carpet donning their exquisite pieces. The heritage of Hazoorilal patrons also narrates the tales of aristocracy with prestigious clientele that include The Royal Families of Abu Dhabi and Saudi Arabia.