Virtual Diamond Boutique™ Achieves Over 3,500 Users

Virtual Diamond Boutique™ (Vdb) achieved amajor milestone this month, topping over 3,500 registered unique users, following an enthusiastic trade response at both the JCK Las Vegas Show in June and the India International JewelleryShow (IIJS) in Mumbai in August. The registered unique users include both retailers and diamond wholesalers, who are now using the Vdb app to source, match and/or list diamonds onthis revolutionary new B2B platform, all from the palm of their hand on iPhone, iPad, Android devices and soon from their desktop PC.

“Retailers and wholesalers are beginning to understand the potential of this new network, and the buzzhas been truly amazing,”saysCEO and Founding Partner Tanya Nisguretsky. “As the title sponsor of JCK Rocks the Beach concert at the recent JCK Las Vegas Show, we were thrilled to achieve fabulousresults from the U.S. jewelry industry. Then, as the title sponsor of IIJS 2016 Seminars, we exceeded all expectations and almost doubled our success to date. The Indian diamond industry enthusiastically embraced this new technology and its potential to transform our industry.”

Over 1,200 retailers and wholesalers registered to begin using the free B2B platform during the IIJS show, and more than 50 Indian wholesalers signed on to start listing their stones on the Vdb network. The mobile nature of the Vdb app also appeals to the international diamond community because it is not limited by time zones, cultures or borders. Retailers can virtually and visually search for diamonds by price, availability and all the C’s (carat, color, clarity, cut), from anywhere, at anytime, on their mobile devices.

The Vdb app offers usersa unique interactive user experience with customized views, saved searches, and grouping stones into collections/favorites, creating efficiency and potentialcost savings. Users can also find matching diamonds at the click of a button, letting the software do the difficult, time-consuming work of sorting through qualifications and certificates of hundreds of diamonds to find a matching pair.

Unlike other diamond search applications, the Virtual Diamond Boutique™ is free for retailers and offers visual imagery for unbranded merchandise. The app provides retailers the opportunity to virtually enhance their inventory with thousands of available diamonds from their preferred partners or from the entire network of vendors. TheHD, high quality photos and videography allow the sales associate to pre-sell the diamond(s) before requesting stones, effectively reducing shipping costs and security risks, while alsooffering the potential for savings on inventory investment. This digital app becomes an efficient training tool, as well, with visual imagery that makes it easy for new sales associates to learn standard diamond terminology and information.

Wholesalers have their own unique interactive user experience as controlled by log-in credentials, and can list diamonds on the network for a minimal fee. The platform enables efficiency, enabling users to create folders or saved search criteria by buyer preference, and allows customization by partner, as well as honoring exclusive distribution agreements. Each diamond listed on the Vdb app has its relevant diamond grading reports uploaded within the app, and its availability is updated instantly via the vendor’s inventory software systems.

The Virtual Diamond Boutique™ app is available for free download by certified trade professionals on the App Store for iPhone and iPad or the Google Play store for Android. The platform is password protected with trade credentials checked prior to account activation. New trade users can register on the app to create a username and password or they can request log-in credentials by visiting

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