revamps website

b52aa sizedownsmall revamps websiteb52aa sizeupsmall revamps website revamps, India’s leading multi-brand jewellery portal added a fresh look to its website ahead of the festive season. This effort is intended to make user navigation easier, product and brand discovery quicker and lend an overall great online consumer shopping experience.

Mr. Abhishek Bhartiya, Director – Marketing said, “Being a multi-brand jewellery destination with over 1 lac products, it can become quite over-whelming for anyone to navigate through such a wide product selection”.

“To overcome this challenge, VelvetCase went back to the basics and worked on key insights received from their consumer research; basis which the whole product categorization, site UI and creative approach was revamped.”

He further added that, “We have already seen great improvement in our engagement metrics of bounce rates by 22 percent, pages/session by 15 percent as well as in our down-stream checkout funnel metrics.”

The revamped look gives the website a minimal and clean look, for shoppers to enjoy a smooth navigation and seamless shopping experience. Easy product discovery is made possible with the categorization of the product mix between precious jewellery, traditional fashion jewellery and contemporary fashion jewellery. CEO Kapil Hetamsaria added, “Extending ease to our customers has been our top most priority at all times. Redesigning our UI, categorization changes and all other steps are aimed towards the same direction. We are certain that it will enhance the buying experience at”

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