The American Gem Society (AGS) launched a new addition to its Find a Jeweler search tool on its website, Find A Professional Jeweler. This new intriduction highlights credentialed industry professionals while reminding consumers of the importance of shopping with qualified jewelers who are up-to-date on their education and certification.

“AGS is pleased to highlight our titleholders and promote the importance of continued education and recertification,” says Ruth Batson, CEO of the American Gem Society and AGS Laboratories.“If a consumer meets a jeweler, they now have an unbiased way to learn more about that jeweler’s commitment to education, ethics, and professionalism.” The new tool is accessed from the home page of the AGS website or directly via its own url www.americangemsociety.org/findapro.

The tool provides information about the jeweler, including their AGS credentials, if they have completed their recent recertification, and whether or not they recently attended Conclave. Visitors can hover over the icons next to the title, certification, and Conclave to read an explanation of each and its valuable place within the fine jewelry industry.

As a leader in gemological education and consumer protection, AGS takes pride in informing the consumer if their jeweler is up-to-date on their education. Understanding a jeweler’s commitment to education and professionalism can help a consumer make a more informed choice and ultimately be more satisfied with his or her fine jewelry purchase. AGS will continue to drive traffic to its Find a Jeweler search in 2017 through consumer advertising in both print and online.