Tiffany creates video series on contemporary art

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 Tiffany creates video series on contemporary artTiffany Co. is launching the first of a five-part video series on contemporary art entitled New Ways of Seeing. Tiffany Co. commissioned cultural leaders to script videos and examine different compelling art-related topics. The endeavour puts the spotlight on efforts of the critics and curators who push the boundaries of convention.

Each of the remaining video will be released in one-month intervals.

The jewellery brand noted that the overarching concept for the videos was inspired by the 1972 BBC television series and book entitled Ways of Seeing, which uniquely examined how one looks at art and the meaning of imagery through the context in which we view it.

Tiffany Co. has contemporized this discussion and tapped American art critic Jerry Saltz to write and star in the first episode namely, “Art Contains Multitudes.” This three- and-a-half minute video features a conversation with three contemporary artists. Portrait painter Kehinde Wiley shares his thoughts on how artists can revolutionize perception, while artist Shantell Martin describes the simplicity behind her process. Irish artist Oliver Jeffers acknowledges the fine line between creation and destruction.

“The new film series explores how the role of art has evolved alongside our lives, and ideas in the digital world that reflect how we consume information and record our creativity today,” said Frederic Cumenal, Chief Executive Officer, Tiffany Co. The next episode of New Ways of Seeing is written by performance artist Miranda July and takes a closer look at the debate around what exactly constitutes art.



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