Muthoot Exim and Divine Solitaires Pratham diamonds launches affordable diamond jewellery

 Muthoot Exim and Divine Solitaires Pratham diamonds launches affordable diamond jewelleryMuthoot Exim Pvt Ltd., the precious metals division of the 130- year –old business conglomerate Muthoot Pappachan Group, has entered the space of affordable high quality diamond jewellery with its launch of Swarnavarsham diamond jewellery. The jewellery launch is in association with Divine Solitaires Pratham diamonds.

Dignitaries from both Muthoot Pappachan Group and Divine Solitaires attended the launch including Mr. Thomas Muthoot (Executive Director, Muthoot Pappachan Group),) Mr. Keyur Shah (CEO, Muthoot Precious Metals Division), Mr. Jignesh Mehta (Founder and Managing Director, Divine Solitaires), Mr. Shailen Mehta (Co-founder and Director, Divine Solitaires) and Mr. Hitesh Mehta (Director, Divine Solitaires) amongst others.

Initially, the duo will offer 18-Karat gold ring studded with 0.14 cents diamond of EF color and VVS clarity. The ring will be launched in three sizes of 12mm, 14mm and 16mm with weight of gold as 2gm, 2.2gm and 2.4gm respectively. More variants of diamond studded gold Jewellery will be launched subsequently. Each diamond is carries a laser inscription of a unique identification code and every jewellery is packaged in a tamper proof see through packaging and a Quality Guarantee Certificate Buyback Guarantee.

Muthoot Swarnavarsham diamond jewellery is crafted with Pratham diamonds which is an extension of the parent brand Divine Solitaires. The Swarnavarsham Diamond Jewellery will be available initially at branches of Muthoot Fincorp Ltd., the flagship company of Muthoot Pappachan Group, and one of the largest NBFCs in India, registered with the Reserve Bank of India. Initially 76 branches of Muthoot Fincorp Ltd. in Ahmedabad, Bangalore, Chennai, Coimbatore, Delhi, Madurai, Mumbai and Vijayawada will showcase the diamond jewellery.

Mr. Thomas Muthoot, Executive Director, Muthoot Pappachan Group, said, “We want to make quality diamonds affordable and within the reach of every Indian. Our focus is to empower underprivileged sections of society to buy and own diamonds and realize their dreams. The Swarnavarsham Jewellery with Divine Solitaires Pratham diamonds will be available initially at 76 branches of Muthoot Fincorp Ltd across 9 cities.’’

Customers can choose to buy the jewellery from various payment schemes offered including One month scheme wherein a customer pays the entire amount at one time and book the jewellery; EMI schemes: Customers can choose to make payment towards jewellery in monthly installments of 3/6 months. 20 percent of the invoice must be paid as down payment and balance in EMI’s. The price of gold and diamond in the jewellery will be frozen at the time of booking and any further changes in prices will not affect customer. Delivery of the jewellery to the customer will be effected only after completion of full payment.

Mr. Keyur Shah, CEO, Muthoot Precious Metals Division., said, “We present Swarnavarsham Diamond jewellery in association with Divine Solitaires Pratham diamonds – a revolutionary product with Buyback Guarantee for the masses. Buyback of solitaire diamonds will be offered at 90 percent of prevailing rates as per Nationwide Standard Transparent Price List, which makes it very transparent process. Buyback will be facilitated through our Muthoot Gold Points – the first National level organised sector that allows you to sell your gold in a transparent and efficient manner. One year free insurance is also being offered on Divine Solitaires Pratham diamonds.”

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